13A Reading Reflection

The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

1) You read about an entrepreneur:

·       What surprised you the most?

I was most surprised the by the number of tactics used for social media and the and plans to manage multiple accounts. It just never really occurred to me the number of things you can do with your social media platforms. One strategy that stood out to me was using your separate platforms accounts to speak to each other. An example as making a post on you Instagram that you will be releasing something on your YouTube channel so that your two audiences could merge.

·       What about the entrepreneur did you most admire?

I liked that Guy really highlighted the fact that all the social media platforms have given anyone when a phone a computer the opportunity to socially brand themselves. This was reinforced when he made the statement Amazon allows you to be a self-published writer, YouTube lets you have your own TV show, and sound cloud allows you to be your own music artist.

·       What about the entrepreneur did you least admire?

Some of his concepts were a little outdated and some of things he is teaching the common 12-year-old will be able to figure out in the coming years as technology is so wide spread.  

·       Did the entrepreneur encounter adversity and failure? If so, what did they do about it?

He started at apple in 1983 and had the problem of marketing the Macintosh which was much more difficult because he relied on demonstrations, speeches, and articles. This was an issue because social media was not really around for him to market as easy as we can. As social media progressed, he was there, watching its growth and studying.

2) What competencies did you notice that the entrepreneur exhibited? 

I felt that because he worked for apple in a marketing job before social media was prevalent and watched as it boomed, he has become an expert on the use because he was there for day one.

3) Identify at least one part of the reading that was confusing to you.

One part I found confusing was the discovering for need for having an account on every platform. I feel that for certain businesses you would not need to have a YouTube channel or a snap chat. Maybe adds on those platforms but not necessarily a account with daily posts.

4) If you were able to ask two questions to the entrepreneur, what would you ask? Why?

I would ask Guy how can I followers for my business account for a product that I am just creating? And how do I target an audience in my ads.

5) For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion?

I feel like my entrepreneur has the idea of working smarter not harder. I feel like if you were to suggest going door to door selling a certain product he would laugh because he is a social media wizard. I think that technology has sped up the process of reaching out to people so he would think hard work is about being the most efficient.