9A Testing the Hypothesis

Hello everyone, thank you for coming to my blog today. Today I will be summarizing the results from the second round of interviewing and the findings I found about my product. One the things that I realized speaking to people the product, which is having your own small indoor garden with watering systems/light, is something that take effort. Although the effort required to maintain this vegetable garden would not be very high, our generation is one complains that the food that they ordered to their apartments could not be walked up to their floor and then to their door. This is not a cynical view saying that people of this era are lazy but just an acknowledgement that we live an on the go life style and manage what very little time we have without waste. With that said, this product may not lead to a massive thriving business or corporation but could make it as a small maneuverable business that caters to a certain group of peoples wants.

 I discovered that the people who would not be the typical consumer could people who are students and completely has no time. As an example, is one of my interviewees in medical school said that she worked a 14 hour shift at the hospital overnight and literally cannot take on any other responsibility. Another interviewee said she goes back to her home town almost every weekend and would not be around enough to check on the system. The reality is that this product is meant for adults with free time because like most other products, college kids aren’t usually the best target audience.  

This meant for people looking to spruce their house up or who live in a large city with no garden. American society is on the trend of thinking about where their food comes, how it has been genetically modified, who has been abused to grow it, or the death of the animals they eat so the idea of a self-sustaining garden to grow your own vegetables might be great for all one day, but for now, it is for the few. I am a habitual eater of meat and fast food but I enjoy growing and building myself and everything around me.