18A Avatar
My
customer is one that enjoys gardening, very healthy and most likely
vegetarian/vegan, and is pretty trendy given they are purchasing technology
that allows the to grow their own food in their home. That means they are aware
of what they put in there bodies which may mean they are conscious of the
environment. They are also probably more healthy and fit than the average
person who consumes a ton of McDonalds (I eat a ton of fast food so no judgment
and I am not vegetarian).
What kind of hobbies does
your customer have?
I
feel like my customer would most likely be into yoga or vegan cooking. I think
that they might I feel like because my customer is most likely healthy they
might enjoy working out. I also feel like they may be cultured in various ways
because lots of my friends with different religions or from places are vegetarian.
What kind of car do they
tend to drive? (What color is it?)
This
is already an assignment full of stereotypes but they may drive a Prius, mini
van, electric car, or some sort of hybrid. The colors may be neutral like light
greens, redish oranges, silver, and black (etc).
What TV shows do they watch?
They
might watch morning talk shows like Rachel Ray, they may watch social
documentaries, and they may not watch adult cartoons that constantly bash
people who are vegans and/or ecofriendly.
Do they have children?
Some
may have children that are older giving them more free time, others may have small
children but have a two-parent house hold so they could manage garden, or they
may be young with no children so they can easily manage the garden which really
should not take that much time.
Are any of them adopted?
Due
to the fact that they are most likely eco-friendly and possibly vegetarian they
may be up to date with the current needs of the world. This leads to believe that
they could have some adopted children because they are concerned with the tons
of children in foster care and orphanages.
What are their favorite
books, and who are their favorite politicians?
I
that they would tend to be more democratic given they may not support the death
of animals, which means they might not hunt, and hunting is something that is
popular down south where more people tend to be more conservative. They most likely
have a lot of books and articles involving going green.
How old are they?
They
are probably in their twenties from their forties.
How old do they feel?
They
most likely feel younger than they are which could attribute to their very
healthy life style. Similar to people giving up to gluten for two days and
automatically proclaiming that they feel like a new person. This is not a roast
but that is a very short time period.
After
you have created this customer avatar, I'd like you to answer this final set of
questions:
What
do you have
in common with the customer avatar?
I
may not have a ton in common with my customer in reality because I am young
male who consumes a ton of protein, uses a lot of straws, own guns, and I eat
terribly with fast food all the time. Mentally though I believe that humans
should be fighting to save our world. We rely on so many other countries to
provide us vegetables and some of which use unfair labor practices to farm this
food. I also don’t believe that large stock houses where chickens are pumped
with enough steroids until their legs break from the unnatural weight of their
body. We pollute our world because humans are not advanced enough to understand
what is good for themselves and for all of society. If they did we would not be
able to get a fake burger that is less than two dollars while a salad is 8
dollars. We would stop unnecessary plastic manufacture and not through trash
out of our windows at stop lights. We would develop an electric mode of public transportation
and stop using as much cars. Unfortunately, this is not a world that people
want for themselves right now and I will be on my death bed most likely before
it happens. We may have things in common because we are more educated. I did
not grow up with any sort of agenda pushed on me. My family hardly voted and no
religion and were poor. So I chose things that made sense after learning enough
information.
Hi Christopher,
ReplyDeleteFirst of all, I just wanted to say that I'm really impressed about how much effort and detail you put into this assignment. It is obvious you can clearly visualize your prototypical customer which is very important throughout the entrepreneurial process. I also thought it was interesting that you don't necessarily have much in common with your customers, yet you share similar beliefs about saving the world. Great job on this assignment.
Hello Chris,
ReplyDeleteI think you did a great job by digging deep in the characteristics of your prototypical customer. You were able to describe them to the point where I could picture how they would look like. It was impressive how you were able to detail what you and you customer have in common and what is different, which is quite important too. You have potential to increase your customer base since "green" and sustainable people and trends are increasing everyday. However, I would suggest you to at least mention again what is it that you are offering to people, since you changed your idea from the begging of the semester. It would be a good idea to refresh their memory.
Great job overall, and keep it up.