23A-You Venture's unfair Advantage

The resources that I contribute to any of my business venture rest highly in my amount of human capital. I think that the people that surround me include my mother for graphic design, website building, and other forms of marketing. My best friend is highly knowledgeable in Excel and building computers as well as programming which I believe could serve useful on the technology side of things. My wealthier mentor knows investors who might be willing to support my product. An additional way I plan to run my business which is more family oriented and that is the ability to have a loyal group of friends who will commit to the vision because of the trust that we have built up over years. I hope to have a place where people can speak their ideas but also understand that it is okay to follow and not lead sometimes. An additional resource I believe I have is the willingness to learn how to accumulate knowledge on producing my product and the price for which I can do it.

I believe that all of my human capital has the same VRIN analysis. All of the people are in my corner are hardworking, creative, and have different talents that hard to rare and hard to imitate. I also think that I am a hardworking person who will take risks and that is a value not commonly found.

I believe that my top recourse is my mother because in the age of online shopping she is a master marketer and has a creative eye combined with the know how to create a website, add, and even commercials. She would be willing to lend her services while understanding that you cannot pay yourselves when beginning a startup.